We deliver 7 figures of additional revenue for home improvement businesses doing $2.5M+ in yearly gross revenue
Who We Are
Lutum is an elite team of marketing, communications, and technology experts headquartered in Alexandria, VA with decades of combined experience designing and developing digital solutions that empower residential home service professionals with 7 to 8 figures of additional revenue.
We stand firmly on our promise to deliver amazing results for our customers and we put our money where our mouth is. If we don't perform, you don't pay.
Meet The Team
William Ipsan
Founder & CEO
Gunther Schaaf
Founder & CTO
Myra Lomax
Creative Director
Diana Navaz
Communications Director
FAQ
FAQ
Still got questions?
Is LUTUM the right fit for your company?
LUTUM is built for established residential construction and home services companies that want 50–200+ qualified leads per month and are ready to scale operations to handle that volume. If you’re still proving product‑market fit or can’t consistently answer and convert leads, you’re likely better served by a lower-cost, single‑channel provider.
What types of companies do we work best with?
We work best with home service contractors in roofing, electrical, HVAC, plumbing, remodeling, exterior services, and custom home building contractors that already generate predictable revenue and want to dominate their local or regional market. Ideal partners have sales teams or office staff in place and can convert additional demand into profitable jobs without sacrificing service quality.
How involved will you be in the process?
Expect heavier involvement in the first 4–6 weeks for approvals, assets, and aligning on offers; after that, most clients spend a few hours per month in reviews and strategy sessions. The more responsive your team is with sales feedback and job quality data, the faster we can tune the system in your favor.
Can we start small and “see how it goes”?
We can calibrate the intensity of the plan, but we generally don’t do “toe‑in‑the‑water” projects that are too small to actually move the needle. If budget or readiness constraints mean you truly need a starter engagement, we’ll tell you that and point you toward more appropriate options rather than quietly under‑serving you.