Privacy

Privacy

Introduction

Lutum ("Lutum," "we," "us," or "our") operates the website at https://www.lutum.io and provides digital marketing, lead generation, and related services to businesses. This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and your rights regarding that information.

By using our website or Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

a. Information You Provide Directly

  • Name, business name, and job title

  • Email address, phone number (including mobile number), and mailing address

  • Details about your business, services, or marketing goals shared through contact forms, the Partner Application, onboarding questionnaires, or other communications

  • Payment and billing information (processed securely via third-party payment processors; we do not store full card numbers)

b. Information Collected Automatically

  • IP address, browser type, operating system, and device identifiers

  • Pages visited, time on site, referral URLs, and usage data collected via cookies and analytics tools

  • Interaction data such as clicks, form submissions, and session duration

c. Information from Third Parties

  • Contact or lead information provided by our clients or partners for use in marketing campaigns (subject to applicable consents obtained by those parties)

  • Campaign performance data from advertising platforms (e.g., Meta, Google)

2. How We Use Your Information

We use the information we collect to:

  • Provide, manage, and improve our Services, including campaign execution, web design, and lead generation programs

  • Communicate with you about your account, active projects, service updates, and support inquiries

  • Send SMS, email, or other messages for which you have provided consent, including marketing communications, appointment reminders, and program notifications

  • Process payments and manage billing

  • Analyze website and campaign performance

  • Comply with legal obligations and protect the rights and safety of Lutum and its clients

  • Respond to inquiries submitted through our website or Partner Application

3. SMS and Text Messaging

If you provide your mobile phone number to Lutum — through a web form, contact request, or client agreement — you may receive SMS or MMS messages from us, including:

  • Service updates and operational communications

  • Appointment reminders

  • Marketing messages and promotional offers

  • Support and account-related communications

Opt-out: Reply STOP to any message to unsubscribe. You will receive one confirmation and no further marketing texts.

Help: Reply HELP or contact us at manager@lutum.io or (571) 725-5579.

Msg & data rates may apply. Message frequency varies. Contact your carrier with billing questions.

We do not share your mobile number or SMS consent with third parties for their own marketing purposes.

4. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share data only with:

  • Service Providers (CRM platforms, payment processors, SMS/email delivery providers, analytics tools) bound by confidentiality agreements

  • Client Campaigns — contacts in a client's campaign are used only as directed by that client and per applicable law

  • Legal Compliance — when required by law, regulation, or court order

  • Business Transfers — in connection with a merger or acquisition, subject to equivalent protections

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies, including:

  • Essential cookies required for basic site functionality

  • Analytics cookies (e.g., Google Analytics) to understand site usage

  • Marketing cookies (e.g., Meta Pixel, Google Ads tags) to measure campaign performance

You can manage or disable cookies in your browser settings. Disabling certain cookies may affect site functionality.

6. Data Security

We implement reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Access is limited to authorized personnel on a need-to-know basis. No internet transmission or storage system is 100% secure.

7. Data Retention

We retain personal information as long as necessary to provide the Services, fulfill the purposes in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

8. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Opt out of marketing emails or SMS at any time

  • Request data portability where technically feasible

  • Object to or restrict certain processing

Virginia Residents (VCDPA): You have the right to opt out of targeted advertising and the sale of personal data. We do not sell personal data.

California Residents (CCPA): You have the right to know what data is collected, request deletion, and opt out of sale. We do not sell personal information.

To exercise any of these rights, contact us using the information in Section 11.

9. Children's Privacy

Our Services are not directed to individuals under 18. We do not knowingly collect information from minors. If we become aware of such collection, we will delete it promptly.

10. Changes to This Privacy Policy

We may update this policy periodically. The "Last updated" date at the top of this page will reflect any changes. Continued use of our website or Services after changes constitutes acceptance of the updated policy.

11. Contact Us

  • Company: LUTUM LLC

  • Website: https://www.lutum.io

  • Email: manager@lutum.io

  • Phone: (571) 725-5579

  • Address: 7520 Greenfield Rd, Annandale, VA 22003, USA