Multi Location Roofing Company Now Worth More than $100M - Absolute Roofing
We partnered with Absolute Roofing at an early stage—before they even had a Google Business Profile—and helped scale their marketing across more than seven locations, contributing to a $100M valuation.
Positioning to Sell
When LUTUM partnered with Absolute Roofing, the company relied primarily on door-to-door outreach and dated radio advertising, with little experience in online marketing. They came to us to modernize their digital presence and build a scalable marketing foundation in preparation for acquisition.
Our Contributions
We brought them online leads, built custom technology solutions that worked for their team and provided technical support when they needed it most.
"I've worked with about a dozen marketing companies and LUTUM was by far the best at advertising and SEO and they also saved us a few times when our technology couldn't keep up."
SEO and Web Development
We were engaged to rapidly position their online presence for acquisition and long-term revenue growth. In a short timeframe, we launched more than 400 optimized online listings across eight locations in six states—building scalable visibility, brand consistency, and measurable value for potential buyers.
Brand Recognition Online
Predictable Revenue Through Scalable Advertising
Our advertising strategy for Absolute Roofing was built to create a consistent, predictable source of revenue across both retail and insurance roof replacement opportunities. By managing a $20,000 monthly marketing budget, we consistently generated 170 high-intent roof replacement leads per month and supported the resulting call volume with a low-cost, fully automated phone-answering and appointment-setting system that required no ongoing management from their team which was a hard requirement for them.
SMITH.AI and AI Dispatching
When their internal team was unable to answer incoming calls, we implemented a third-party live answering service through Smith.ai to ensure every call was answered and appointments were scheduled without interruption. Real agents handled calls while an integrated system routed qualified leads to the appropriate sales reps and filtered out spam and sales inquiries.
We achieved a 100% call answer rate with zero missed calls, 24/7—all for less than $5,000 per month.
We achieved sub-one-minute response time for all online form inquiries by implementing a system designed for immediate customer engagement—delivering the fastest response times in the industry.
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