How we transformed Horizon Building's Brand for Lighting-Fast Growth
Horizon Building came to us with clear ambitions and a market that demanded speed. We delivered a marketing overhaul that brought their credibility online and claimed their space as a fierce competitor in Northern Virginia's cut-throat luxury home building market.
Horizon Building had been operating for over 40 years with only word-of-mouth referral. Their marketing consisted of a one page website and an unused Google Business Profile.
No portfolio photos, zero SEO Optimization, nonexistent advertisement, and not a single inbound lead.
The mission was clear: Bring Horizon Building's four decades of credibility online.
A Sleeping Giant
Our efforts with Horizon Building have been a monumental success. Their decades of excellence and thousands of previous customers positioned them perfectly to make leaps and bounds with their marketing at an accelerated rate.
Since working with them, we've brought them enough work to expand their business with new employees, enter new markets, and give more back to their employees. We're proud to continue working with them and enjoy every moment of the process.
Strategy
First step was to assess the market and Horizon Building's unique selling points to cut through the noise.
Creation
Horizon Building needed to showcase their work. We captured content for 6 different projects featuring photo and video content. We knocked out production for 6 houses in 3 days. Post production was wrapped within a month.
Distribution
Content needs placement. We identified key industry channels for packaging and delivering the new content. Channels included company resources like Instagram, LinkedIn, and their Website as well as paid channels across search, social, and citations.
Credibility
At this point, Horizon Building's visual identity was stunning, but we needed more than beautiful imagery. We launched a review generation campaign that resulted in over 40 new reviews across yelp, google, houzz, and BBB. On top of this, we completed accreditations and won awards on BBB, Houzz, and BuildZoom
Management
To this day we are still working away to generate leads for Horizon Building. We're managing over $10k in ad spend month on month, completing portfolio shoots for new projects, and expanding their web presence on and off page.
Deliverables that Deliver
Our work with Horizon Building has given them a new avenue of revenue that not only generates more work, but grows as they do and increases their equity with every month that passes
Robust Potfolio
Their impressive work is now showcased across all their marketing channels featuring high-quality imagery and videography that stamps their brand into the memory of homeowners across Northern Virginia
Stunning Webstie
Utilizing Webflow's powerful design capabilities, we crafted a gorgeous website that's as beautiful as the homes they build and is optimized to increase their search ranking for long term improvement to their ROI
Dominant Lead Funnel
We leveraged Horizon Building's undeniable industry credibility to design a lead funnel that generates and converts leads across organic and paid channels focusing on increased ROAS as their company grows.
Work on display
High-Res photography for high ticket sales
The proof is in the pudding
An undeniable impact with not a single dollar wasted
"I can't speak highly enough about Lutum. The influx of leads has given us the firepower to achieve our growth goals much faster. We're also converting word of mouth leads more now that we have an online presence that communicates our credibility. We're looking forward to working closely with Lutum in the future as we continue expand our partnership with them. Huge thank you to Will for providing his insightful consulting and his patience with organizing the homeowners for portfolio photos!"
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