How we grew Gritter Francona's LinkedIn profile by 4,000+ followers in less than 6 months
By packaging Gritter Francona’s VA contract wins into press-style LinkedIn announcements and surrounding them with culture and hiring content, we added more than 4,000 followers in six months and gave BD a stronger story to point to.
Gritter Francona is a Service-Disabled Veteran-Owned Small Business providing specialized business and IT solutions to federal agencies, with a deep focus on the Department of Veterans Affairs.
For this project, they brought Lutum in to turn quiet contract pursuits into a visible story that captures viral buzz and converts it into actionable connections.
Optimized LinkedIn profile and branding
Lutum’s strategy was to turn Gritter Francona’s LinkedIn presence into living proof that they were winning work, growing, and ready for a major opportunity with the Department of Veterans' Affairs.
“nstead of sporadic ‘big news’ posts, the plan focused on a consistent mix of culture, hiring, and contract-win content so that when all eyes pointed towards them, the attention would remain.
Warm the feed before the win
We built a steady cadence of holiday posts, team spotlights, and company gatherings to communicate company culture so the feed felt active and human before any big contract news dropped.
Treat wins like mini press releases
Major contract awards were packaged into polished LinkedIn announcements with clear headlines, partner tags, and visuals so every contract win felt like a news event and acted as a follower magnet.
Make growth visible to decision‑makers
Highlighting new hires, open roles, and milestones reflected a company scaling to meet demand, signaling to contracting officers and partners that Gritter Francona was built for large-scale work.
Convert virality into long‑term audience
With precise timing alignment, our contract-win posts landed when the feed was already warm, then capitalized on the spike in impressions to drive profile visits and convert that interest into more than 4,000 new followers.
The numbers tell it all
All without a single cent spent on advertising
New followers
Engagement rate
New Impressions
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